Writing
Notes on digital marketing, analytics, automation, and building better companies.
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The Fly on the Urinal and What It Has to Do With Your Ad Spend
Your Google Ads account probably isn’t broken. It’s quietly leaking money in places nobody went back to look. Here’s where to start the audit.
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Three Dashboards, Three Revenue Numbers, One Fix
Your ad platform, email tool, and analytics all show different revenue. Here’s why the numbers never match and how to fix it for good.