Writing
Notes on digital marketing, analytics, automation, and building better companies.
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AI Automation Is the New Normal in Marketing. Here’s What That Actually Means.
A few years ago, AI automation in ad platforms was a feature you opted into. A beta you could test. A toggle you could flip off if the…
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The Fly on the Urinal and What It Has to Do With Your Ad Spend
Your Google Ads account probably isn’t broken. It’s quietly leaking money in places nobody went back to look. Here’s where to start the audit.
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Three Dashboards, Three Revenue Numbers, One Fix
Your ad platform, email tool, and analytics all show different revenue. Here’s why the numbers never match and how to fix it for good.