Hello, my name is
William Schlotter
Creative Marketer
Midwestern-made marketer & designer with 10+ years of experience, bringing your brand to life with creative solutions!
Helping businesses grow through targeted marketing & design.
As a bridge between creativity and digital strategy, I thrive at the intersection of graphic design and digital marketing. I see powerful visuals as the cornerstone of any successful marketing campaign. By wielding the tools of graphic design, I can craft compelling messages that resonate with your audience. This creative spark, combined with my understanding of digital marketing channels, allows me to bring your brand to life in a way that cuts through the noise and achieves real results.
In my years of marketing experience, I’ve cultivated a diverse skillset that includes content creation, campaign management, and data analysis. I’m adept at crafting engaging content, managing social media and email marketing initiatives, and leveraging data to optimize campaigns. Through collaboration with internal teams and external vendors, I’ve ensured smooth project execution and met tight deadlines. This experience has equipped me to excel in driving brand awareness, lead generation, and overall marketing performance across various digital platforms.
What I do
Graphic Design
Create visually compelling content that grabs attention, promotes products or services, and drives conversions. This could include designing social media ads, email marketing materials, brochures, and website graphics.
Paid Advertising
Leveraging paid advertising to target audiences, craft compelling messages & optimize campaigns for maximum ROI, helping your business succeed.
Digital Strategy
Amplifing your brand voice across social, email, and web. Targeting our ideal customers, optimizing campaigns, and track results for maximum ROI, boosting brand awareness and lead generation
Skills
My Experience
2024–Current
Wake Creative
Director of Operations & Marketing
Leading operations at Wake Creative, a full-service digital marketing agency that helps clients achieve their business goals through branding, design, digital marketing, and web development. In this role, I oversee project management systems, cultivate business opportunities, and craft proposals to ensure our clients' success. I'm also responsible for developing company policies, managing client relationships, budgets, and team workloads.
2021–2024
KeyMedia Solutions
Digital Strategist
I spearheaded a customized customer data platform (CDP) strategy, streamlined client CRM data, and bolstered our data infrastructure with cutting-edge solutions. While managing social media, content, email marketing, and overseeing budgets exceeding $10,000 per month, I spearheaded a data-driven approach that yielded impressive results. Brand impressions soared by 150%, click-through rates (CTR) grew 4x through A/B testing, and PPC spend optimization led to significant performance improvements.
2017–2021
C-Suite Network
Designer & Digital Markering Director
Led email, SMS marketing, and graphic design across all marketing efforts. Developed, implemented, and reported on comprehensive marketing plans to drive lead generation and expand the customer base. Spearheaded a complete website revamp, collaborating with developers for a successful implementation. Further, expertise extended to full event development, from landing pages to print materials. Used cold emailing tactics to engage the target audience for the podcast division, resulting in a significant increase in leads.
2015–2017
PresenterMedia
Designer & Marketing Director
Crafted professional presentation assets and helped manage an online store for interactive designs and presentations. Coordinated social media and blog content, creating engaging copy, visuals, and ensuring consistent brand messaging across platforms. Designed and coded weekly subscriber emails, implementing custom Google Analytics tracking to measure engagement.
