Strategy. Data. Results.
Billy Schlotter
Strategic Marketing Leader
15+ years turning marketing spend into measurable revenue, and broken systems into ones that run themselves.
Left-brain rigor. Right-brain instinct.
I build marketing systems that run on their own: analytics stacks wired from the ground up (GA4, Search Console, Google Tag Manager, SEO content, email), ad accounts managed at $10k+ a month across Google Ads, The Trade Desk, Meta, and CTV, and the operational backbone that keeps agencies and e-commerce brands running efficiently.
From scaling a national brand presence, to rebuilding the email ecosystem of a men’s fashion accessory e-commerce store (home of Disney, Marvel, and Star Wars licensed collections), to building analytics infrastructure where none existed, I bring the same discipline to every engagement: understand the data, fix what’s broken, and build what lasts.
The Work, The Tools, The Results
Paid Media
- Google Ads — Search, Shopping, Performance Max
- The Trade Desk — Programmatic Display, CTV
- Meta Ads — Awareness, conversion, retargeting
- Budget management — $50K+/month
- Feed optimization and product-level ROAS analysis
Email & Automation
- Klaviyo — Flows, segmentation, A/B testing, deliverability
- Platform migrations and warm-up strategy
- List strategy, re-engagement, lifecycle sequencing
- HTML/CSS email coding
Analytics & Attribution
- GA4 — Event tracking, custom dimensions, attribution
- Google Tag Manager — Setup, debugging, firing logic
- Looker Studio — Dashboard builds, pacing formulas
- Funnel.io — Cross-channel data aggregation
- Shopify product feed management
SEO & Content
- Search Console: Keyword-gap analysis, content briefs, on-page scoring
- Technical SEO, schema, on-page optimization
- Editorial pipelines development and execution
- Local search: Google Business Profile management
E-Commerce & Tech
- Shopify Plus — Admin, SEO, GTM integration, product data
- CRO — Funnel analysis, landing page optimization
- DNS & deliverability configuration
Paid Media Strategy
Full-funnel campaign management across Google Ads, Programmatic / The Trade Desk, Meta, and CTV. Data-driven optimization to maximize ROAS.
Email & Automation
Klaviyo platform management: deliverability, segmentation, flows, A/B testing, and revenue attribution. Built for e-commerce and B2B alike.
Revenue Operations
Agency workflow design, Shopify ecosystem management, attribution modeling, and the operational infrastructure that ties marketing to measurable revenue.
Marketing Audits & Strategy
I assess the full marketing scope, identify where budget is leaking, and deliver a clear plan for what to fix first — whether it's a one-time audit or an ongoing strategic partner.
My Experience
June 2026–Present
Northland Companies
Marketing & Operations Manager
Took over digital marketing for two sister brands with no existing analytics, SEO program, or connection between the sales and service sides of the business, so built the infrastructure and content engine from the ground up, while being the in-house advisor for a third property.
Own strategy and execution for Northland Motorcars and Northland Auto Services: SEO, GA4, Search Console, Google Tag Manager, Google Business Profile, and email marketing. Also designed the one-page site for ProClean Services and continue coaching their general manager on marketing and business decisions.
- Built an SEO content program from the ground up: Search Console keyword-gap analysis driving a 1–2 article/week editorial cadence, targeting 80–90 on-page optimization scores
- Implemented full-funnel analytics infrastructure (GA4, Search Console, GTM, Google Business Profile) across all three Northland Companies properties, giving leadership self-serve visibility into traffic, rankings, and local search performance for the first time
- Built a post-sale email flow connecting the dealership and service-center customer bases for the first time
- Designed and built the ProClean Services website; continue in an advisory capacity on marketing decisions
Feb–Mar 2026
Cufflinks.com
Marketing Revenue Operations Specialist
Stepped into a high-stakes email situation: a platform migration had gone sideways, leaving their 30K+ contact list locked out and the holiday season weeks away. The challenge: re-engage a large, lapsed audience fast, protect sender reputation, and hit the revenue window without blowing up deliverability in the process.
Built a segmentation-first warm-up strategy, isolating high-engagement contacts to establish inbox trust before scaling sends to the full list. Hit the holiday targets on schedule, then identified the platform still wasn’t the right long-term fit and led a second migration, with clean integration and zero deliverability disruption.
- Re-engaged 30K+ contacts in 6 weeks, hitting holiday send targets on schedule
- Lifted open rates from inconsistent 3–40% to a consistent 50–60%
- Built welcome, abandoned-cart, and browse-abandonment flows from scratch; abandoned cart became the account’s most efficient revenue channel at $3.34 per recipient, and the welcome series alone drove $3,655 in flow revenue
- Planned and executed the migration from Mailchimp to Klaviyo, keeping sends in flow and engagement steady throughout the cutover
Apr 2024–Feb 2026
Wake Creative
Marketing & Operations Director
Led operations and client strategy at a boutique digital marketing agency, managing a portfolio of paid media accounts, building the systems that kept projects on track, and serving as the strategic lead on key client engagements across Google, Meta, and other marketing channels.
Balanced two roles simultaneously: running the internal business (proposals, workflows, hiring, budget oversight) while staying hands-on with client campaigns. Brought the same discipline to agency operations as to media management: if it couldn’t be measured or optimized, it got rebuilt.
- Managed $10K+/month in paid media across Google Ads (Search, Shopping, PMax) and Meta for multiple client accounts
- Scaled a DTC wood finishing product from 1.04x → 2.29x ROAS while reducing ad spend 36% and growing revenue 42%
- Reduced cart abandonment 42% for a local bike shop with an online presence through email flow restructuring, contributing to $121K+ in tracked revenue
- Refined agency project management infrastructure: scope documentation, client onboarding, and reporting systems
Oct 2021–Feb 2024
KeyMedia Solutions
Digital Strategist
Progressed through three roles over 2.5 years, from data infrastructure and CRM strategy into full paid media ownership. Managed $50K+/month across Google Ads, The Trade Desk (Display + CTV), Meta, and programmatic channels for clients in healthcare, SaaS, financial services, and B2B.
- Reduced client CPA from $109.99 → $92.04 (–16%) on a B2B network services account through bid strategy restructuring and landing page alignment
- Maintained 8.33–9.98% Google Search CTR across active accounts
- Drove 300K–490K monthly impressions with 47% post-click rate on programmatic display
- Built Looker Studio and Funnel.io reporting infrastructure used across the client portfolio
Apr 2017–Oct 2021
The C-Suite Network
Digital Marketing Manager
Operated as a one-person full marketing stack for a national executive networking organization, covering email, SMS, social, graphic design, print, web, and CRM. Beyond day-to-day execution, designed and ran a structured cold outreach program to grow the company’s podcast division.
The campaign targeted a curated list of potential podcast partners with a sequenced, multi-touch email approach, each message crafted to feel like a direct, personal reach-out from leadership. Managed deliverability, send sequencing, and follow-up timing across a six-week run. After proving the model, rebuilt it as an evergreen system and handed it off to the dedicated podcast team to run independently.
- Signed 10–12 new podcasts in the first campaign run, including their existing back-catalog content, expanding advertising inventory and driving bottom-line revenue growth on the Megaphone platform (now integrated into Spotify)
- Built the outreach program into a repeatable, self-sustaining system that continued generating results after handoff
- Delivered consistent “White Glove” execution across all marketing properties for a discerning C-Suite audience
