Strategy. Data. Results.
Billy
Schlotter
Strategic Marketing Leader
15+ years turning marketing spend into measurable revenue — from programmatic media to Shopify ecosystems. I operate at the intersection of analytical rigor and creative instinct.
Left-brain rigor. Right-brain instinct.
I’m a strategic marketing leader with a rare blend of technical depth and creative range. I’ve managed $10k+ monthly ad budgets across Google Ads, The Trade Desk, Meta, and CTV — and I’ve built the operational systems that make agencies and e-commerce brands run efficiently and profitably.
From scaling a national brand presence to rescuing the email ecosystem of a men’s fashion e-commerce store (home of Disney, Marvel, and Star Wars licensed collections), I bring the same discipline to every engagement: understand the data, fix what’s broken, and build what lasts.
What I Deliver
Paid media management, email automation, and revenue operations — the infrastructure that turns marketing into a growth engine.
Paid Media Strategy
Full-funnel campaign management across Google Ads, Programmatic / The Trade Desk, Meta, and CTV. Data-driven optimization to maximize ROAS.
Email & Automation
Klaviyo platform management: deliverability, segmentation, flows, A/B testing, and revenue attribution. Built for e-commerce and B2B alike.
Revenue Operations
Agency workflow design, Shopify ecosystem management, attribution modeling, and the operational infrastructure that ties marketing to measurable revenue.
Execution Skills
Paid Media
- Google Ads — Search, Shopping, Performance Max
- The Trade Desk — Programmatic Display, CTV
- Meta Ads — Awareness, conversion, retargeting
- Budget management — $10K–$50K+/month
- Feed optimization and product-level ROAS analysis
Email & Automation
- Klaviyo — Flows, segmentation, A/B testing, deliverability
- Platform migrations and warm-up strategy
- List strategy, re-engagement, lifecycle sequencing
- HTML/CSS email coding
Analytics & Attribution
- GA4 — Event tracking, custom dimensions, attribution
- Google Tag Manager — Setup, debugging, firing logic
- Looker Studio — Dashboard builds, pacing formulas
- Funnel.io — Cross-channel data aggregation
- Simprosys — Shopify product feed management
E-Commerce & Tech
- Shopify Plus — Admin, SEO, GTM integration, product data
- CRO — Funnel analysis, landing page optimization
- DNS & deliverability configuration
My Experience
Feb–Mar 2026
Cufflinks.com
Marketing Revenue Operations Specialist
Rescued the email platform for a national licensed brand (Disney, Marvel, Star Wars). Rebuilt deliverability infrastructure, achieving 50–60% open rates and restoring abandoned cart revenue from near-zero to a consistent daily driver.
Apr 2024–Feb 2026
Wake Creative
Director of Operations & Marketing
Led operations for a boutique digital agency: built project management systems, managed multi-client media portfolios including Walrus Oil, and oversaw $10k+ monthly ad budgets across paid search, social, and programmatic channels.
Oct 2021–Feb 2024
KeyMedia Solutions
Digital Strategist
Managed programmatic and Google Ads accounts for regional powerhouses across healthcare, financial services, agriculture, and tourism. Delivered performance reporting via Looker Studio and Funnel.io.
Apr 2017–Oct 2021
The C-Suite Network
Digital Marketing Manager
Drove email and SMS campaigns, event lead capture, and full marketing operations for a national B2B executive network. Managed WordPress properties and grew audience engagement across email, social, and live events.
